Hey there 👋

Welcome to The Product Trench by Sam Kawsarani.

The internet is overflowing with advice and buzzwords. What most product managers really need is clear, practical guidance rooted in real experience — not theories.

That's what you'll find here.

I've spent over 15 years building teams, growing products, and learning (sometimes the hard way) what actually works. Whether you're leading a team, making a career shift, or just trying to get a little sharper at product management, my goal is simple: honest conversations, actionable insights, and the occasional spicy take.

About me

I’ve been in tech as a founder and product manager for 15+ years, spending much of that time in the trenches—building teams, creating products, and facing the everyday realities of leadership. I’ve had my fair share of successes, failures, and hard lessons that taught me that success in product isn’t about big ideas or shiny buzzwords. It’s about execution, leading with empathy, and staying focused on what really matters: delivering value.

Currently, I am the VP of Product at Paramount Commerce, a leading FinTech provider of pay-by-bank solutions out of Toronto, and I coach product managers and founders, typically on areas like levelling up their PM career and setting up their product operating model. When I am not doing product or working on this newsletter, I am being a husband, a dad (both 👶 & 🐺), or working out at a CrossFit gym.

😍 Want even more?

You can reach out to me on LinkedIn or reply directly to subscriber emails.